Lighting Library?

A Library or Not?

Merchants and sellers of all kinds of wares have taken interesting paths in marketing whatever it is they are selling. But when I was walking to Chinatown last month in Manhattan, down along the Bowery, I came across this startling awning and sign: "Lighting Library." This has nothing to do with books, reading, or libraries at all. It is in fact a lighting store. The owners must have thought that it was a clever alliteration, something catchy that would compete with the other lighting shops in this mercantile district. I wonder if I was the only one to be confused by this name? No matter--they certainly got my attention, even if they didn't get my money!